Collargig
A functional identity for a marketplace connecting African talent with global teams.
I started by asking a couple of questions regarding the concept statement;
Connect. Collaborate. Create
- What do they truly mean?
- How can they be creatively represented for economic/marketing purposes?
- What role can efficiency play in creative representation of these values?
The Basic Brand
In developing the basic brand, I took some inspiration from natural geometry, Intersecting lines and logo centric shapes to create identity devices and visual motifs that represent and remind users what Collargig does, which is to foster connection, collaboration and creation.
I created four textures for use on communication materials, namely;
- The Dimension
- The Collar
- The Intermesh
- The Cosm
Brand Application
I collaborated with Daniel Abayomi (PixelDahn), a product designer, on a product strategy centered on gamification. Together, we defined a reward system for employers and freelancers that reinforced positive behaviour. My contribution was to translate that strategy into the brand and product language: avatars, medals, badges, icons and pictograms.
At the forefront of the brand application, I made sure to properly represent the target audience, keeping diversity and accessibility as guiding principles.
